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Service Value Augmentation Research Team

In order for human augmentation technology to have the desired effect in society, it is essential to appropriately position the role of this technology in daily life and work, and to establish a mechanism to create superior value through its utilization. Service Value Augmentation Research Team is practically developing methods and methodologies for designing and operating such a value creation mechanism (service system) in cooperation with various experts and stakeholders (citizens, companies, local governments, etc.).
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Team Member
Researcher
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Position, Name
Email (+@aist.go.jp)
Specialized research fields
Main industrial fields / research subject
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Team leader

 WATANABE Kentaro, Ph.D.
kentaro.watanabe
Service engineering, Service design, Servitization of manufacturing
Nursing care, Manufacturing, Office work/Telework, Regional development, Construction
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Vice-Director of HARC

 TAKENAKA Takeshi, Ph.D.
takenaka-t
Service engineering, Human behavior analysis (employee engagement etc.), Service management (human capital management)
Restaurant/retail, manufacturing, construction, marketing research
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Senior Researcher

 SASHIMA Akio, Ph.D.
sashima-akio
Sensor system, AI, Service engineering
Mobile service, Healthcare, Service industry, Education
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Senior Researcher

 MIWA Hiroyasu, Ph.D.
h.miwa
Service engineering, Robotics, Biomechanism
Nursing care, Healthcare, Welfare, Construction
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Senior Researcher

 AKASASA Fumiya, Ph.D.
fumiya.akasaka
Living lab, Service design, Service engineering
Regional development/community, Healthcare, Mobility
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Senior Researcher

HO Quang Bach, Ph.D.
ho-ootori
Service marketing, Well-Being, Service mechanics
Regional development/community, Office work/telework, Healthcare, Tourism
Invited Researcher
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Position, Name
Email (+@aist.go.jp)
Specialized research fields
Main industrial fields / research subject
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YOSHIDA Yasuyuki, Ph.D.
Biomechanics, Behavior analysis
Nursing care, Dance, Sports, Health promotion
Postdoctoral Researcher
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Position, Name
Email (+@aist.go.jp)
Specialized research fields
Main industrial fields / research subject
Park's face
PARK Jooho, Ph.D.
Living lab
Regional development/community
Technical Trainee 
KIRIYAMA Daiki 
Technical Staff 
UMEBAYASHI Yukiko
MARUI Youko
OSAWA Kotaro
Clericular Staff 
ARAI Noriko 
Visiting Researcher 
  • YAMAMOTO Yoshinobu, Ph.D. (The University of Fukuchiyama)
  • NISHINO Nariaki, Ph.D. (The University of Tokyo)
  • KISHITA Yusuke, Ph.D. (The University of Tokyo)
  • MIKAMI Koichi, Ph.D. (Keio University)
  • SUGIMOTO Shunsuke, Ph.D. (Keio University)
  • TAKAHASHI Hiroki, Ph.D. (The University of Tsukuba)
  • MITAKE Yuya, Ph.D. (The University of Tokyo）
  • Husna Zainal Abidin, Ph.D. (Wakayama University） 
Research theme
Service Value Augmentation Research Team is promoting research and practice by setting up cross-cutting research themes for various industrial fields.
Thema

    Service engineering/service design methodology

  • We are engaged in research and practice of methodologies for designing and operating service systems that utilize digital technology including human augmentation technology (digital service systems).
  • The detailed information is available at the following website.
    　https://soda.pj.aist.go.jp/
Service engineering/service design methodology

    Living lab and social lab

  • We conduct research and practice of Living Lab, where we identify regional and social issues and develop solutions with citizens, and of Social Lab, where we conduct research and development and social implementation through co-creation with citizens.

    Service process analysis

  • We are developing technologies and methods to measure and analyze the behavior, situation, and psychological state (satisfaction, etc.) of customers and employees, and to help realize better services.
Service process analysis

    Well-Being, ELSI, employee health management

  • We conduct research on the approaches required to understand and improve the wellbeing of citizens and workers, as well as the management style (employee health management).
  • We also examine ethical, legal, and social issues (ELSI) posed by human augmentation technologies and their implementation, and how to address them.
Well-Being, ELSI, employee health management

    Service standardization

  • We are working to create and standardize rules, guidelines, and case studies related to the smooth operation of services, requirements, and good design practices.
  • Areas of activity: ISO TC159 (ergonomics), TC312 (service excellence), TC314 (aging society), TC324 (sharing economy), etc.
Service standardization
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